6 Ways to Increase Your Ecommerce Revenue with NetSuite

Ecommerce businesses face the omnipresent challenge of keeping up with budding competitors to deliver high-quality products and customer service while expanding profit margins to drive business growth.

With the pandemic pushing direct-to-consumer purchasing behavior, businesses need to invest in powerful platforms that can help them streamline their ecommerce operations. 

NetSuite ERP is a powerful, reliable solution with an integrated business management suite, providing end-to-end visibility of ecommerce operations. 

Let’s dig in to see how NetSuite ERP can work to increase your ecommerce business’ bottom line.

1. Automate Your Entire Ecommerce Business

Robot arm representing NetSuite automation

In a nutshell, manual processes eat away at your profits. That’s where NetSuite excels.

NetSuite ERP saves ecommerce businesses time and money by automating business processes, including order processing and fulfillment, inventory management, customer personalization, and reporting — all under one robust platform.

By automating these processes, you can free up your time and focus on satisfying your customers and growing your business.

2. Streamline Inventory Management

NetSuite inventory management

NetSuite ERP enables ecommerce businesses to centralize their inventory data, providing real-time visibility into stock levels, order fulfillment, and sales trends. With a single source of truth for inventory data, businesses minimize the risk of overselling or underselling products, which can result in revenue loss. 

Illustration of an operations manager scheduling tasks through NetSuite

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Picture this — when a customer places an order on your online store, all this happens automatically:

  • Sales tax and shipping is calculated on the fly based on automated location rules
  • The order notifies the fulfillment team who scan and pack the product at the warehouse
  • Shipping labels are automatically generated
  • The order is shipped according to your carrier preferences
  • Email notifications are sent to the customer and your internal support team
  • Your ecommerce store displays products based on real-time inventory levels, so if this item runs out of stock, it’s reflected on your website

This is all possible with NetSuite and smart integrations.

By automating inventory management with NetSuite, businesses can also optimize their supply chain and reduce carrying costs, leading to increased profitability.

3. Enhance Customer Experience

Ecommerce Customer experience

NetSuite ERP empowers ecommerce businesses to deliver a seamless customer experience across all channels. With NetSuite’s SuiteCommerce platform, businesses can create personalized customer shopping experiences, including product recommendations, customized pricing, and promotions. 

NetSuite also gives businesses real-time access to customer data, enabling them to deliver personalized service and support. Your service team is armed with a 360-view of customers. When an order issue arises, they no longer have to hunt down data from multiple platforms. You save money by reducing support case close times, and ramp up customer satisfaction.

For ecommerce businesses utilizing HubSpot, use StratusGreen’s Connector, to connect your HubSpot account directly to NetSuite to sync your marketing and sales efforts across both platforms.

An exceptional customer experience is paramount in building customer loyalty and increasing sales.

4. Optimize Order, Warehouse, and Shipping Management

Warehouse management for ecommerce

NetSuite’s Order Management module allows ecommerce businesses to streamline their order management processes, from order capture to fulfillment.

Boss-Level Warehouse Management with RF-SMART

Power up warehouse management with RF-SMART to get real-time visibility into warehouse inventory accuracy and order fulfillment. Using mobile devices equipped with barcode scanners, RF-SMART enables users to perform inventory-related tasks such as receiving, picking, packing, counting, and transferring stock. These tasks can be performed in real-time, ensuring accurate and up-to-date inventory data in NetSuite.

When inventory-related transactions are performed using RF-SMART, such as receiving goods or fulfilling orders, the data is immediately updated in NetSuite. This ensures that inventory levels, location information, and other inventory-related data are always accurate and reflect the latest changes.

Illustration of an operations manager scheduling tasks through NetSuite

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Get a clearer vision of where your business stands and where it could go with a Business Process Scorecard.

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Save on Shipping Costs with ShipHawk

You can use ShipHawk to automate shipping decisions and configure business rules to reduce manual decisions in the warehouse.

ShipHawk also offers:

  • Rate shopping functionality, allowing businesses to compare shipping rates from multiple carriers to choose the most cost-effective and efficient shipping method for each order
  • Automatic shipping label generating based on the order information imported from NetSuite
  • Self-service order tracking and returns management, improving customer satisfaction and reducing operational costs
  • Freight management of both small package shipments and freight shipments to optimize freight shipping and provide accurate cost estimates
  • Reporting and analytics features that provide insights into shipping costs, carrier performance, delivery times, and other shipping-related metrics

5. Integrate with Amazon, eBay, & Other Platforms

Amazon and eBay integration

NetSuite, supercharged by Jitterbit’s ecommerce platform connectors, provides integration capabilities that allow you to sell on Amazon, eBay, and other platforms — all while managing your ecommerce operations within the NetSuite ERP system.

Amazon Integration

With the Jitterbit Harmony Amazon Marketplace Connector, NetSuite can push product information to Amazon, including titles, descriptions, pricing, and inventory levels. You can create and manage your Amazon listings directly from NetSuite, ensuring consistency across all sales channels.

When an order is placed on Amazon, NetSuite automatically captures the order details and creates a sales order in the ERP system. This integration facilitates real-time inventory updates, order fulfillment, and order status tracking.

eBay Integration

With the Jitterbit Harmony eBay Connector, you can manage your eBay listings and orders from within NetSuite by synchronizing your product catalog with eBay, including item details, pricing, and inventory levels. You can create and update eBay listings directly from NetSuite, simplifying the listing management process.

When an order is placed on eBay, NetSuite automatically captures the order details and creates a sales order. NetSuite manages order fulfillment, inventory updates, and shipping information, ensuring accurate and timely order processing.


It’s important to note that while NetSuite provides integration capabilities, the setup and configuration may require technical expertise or the assistance of an expert NetSuite implementation team.

At StratusGreen, we have a team of seasoned ecommerce specialists who can guide you through the integration process, help customize the integration to your specific requirements, and ensure a smooth and successful integration with Amazon and eBay.

Additionally, NetSuite continually updates and enhances its integration capabilities to keep up with changes in Amazon’s and eBay’s APIs and requirements. It’s essential to stay updated with NetSuite’s documentation and support resources for the latest integration features and best practices.

6. Gain Insights with Advanced Reporting

Ecommerce financial reporting

With its powerful reporting and analytics capabilities, NetSuite empowers ecommerce businesses to make data-driven decisions that drive revenue growth. 

NetSuite’s SuiteAnalytics module gives businesses access to real-time reports on sales trends, revenue by product, customer behavior, and more. Businesses can also create custom reports and dashboards to track key performance indicators (KPIs) and monitor performance over time.

Grow Your Ecommerce Business with NetSuite

Business growth with NetSuite ecommerce

NetSuite ERP is a powerful platform that centralizes key data and automates ecommerce processes. This allows your business to improve inventory management, enhance the customer experience, optimize order management, integrate with ecommerce channels, and gain insights with advanced reporting. 

Book a call with the StratusGreen team to learn more about how to grow your ecommerce business with NetSuite.

Ready to take your business to the next level?